We started as colleagues, but it didn't take long before a close friendship grew.

One night after, perhaps, one too many cocktails, Fi shared her complaints about the baby cloths currently available and her lifelong dream to create something herself.

She felt there was an opportunity to delivery something that both stood out and offered practical features she wish she had had when she was raising her little one's.

Now we are on a mission to blend style with practicality, crafting clothing for every little one, that break the mould for what you expect from baby clothes.

We cannot do it alone though...

So, sign up to our newsletter and be part of influencing the clothing we create.