Little'n was born in the North East, and our roots shape everything we make.

Our name comes from how we say “little one” up here and is gentle nod to our Northern heritage and the tiny people we design for.

Fi brings Northern warmth, down-to-earth honesty, and practicality, while Max adds a touch of Swedish minimalism and thoughtful simplicity.

Inspired by the best of both worlds, our babywear combines the authenticity, humour, and practicality of the North East with the stylish functionality of Scandinavian design.

Our goal is simple: Create babywear that looks beautiful, feels incredibly comfortable, and genuinely makes life easier for parents.

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