We use GOTS-certified organic cotton. It’s softer on babies and gentler on the planet.

• Our cotton uses as little as a tenth of the water used in conventional farming, helping protect one of the planet’s most precious resources.
  
• Choosing organic allows us to cut emissions nearly in half.

• By avoiding harmful pesticides and fertilisers, we keep farmers, local communities and your baby’s skin safer.

Our manufacturing partner uses renewable energy and smart water systems to reduce impact at every stage.

• Solar-powered production means a cleaner energy supply and reduced emissions.

• Rainwater harvesting takes the pressure off local water supplies.

• Digital printing saves water and energy compared to traditional screen printing.

We make clothes that last longer, wash well and hand down easily, so fewer end up binned.

• Extending the life of a garment by just nine months can reduce its carbon footprint by up to 30%**².
  
• Our unisex prints and roomy fits make sharing easier and smarter, keeping them in use for longer.
  
• Reinforced seams and durable fabrics mean fewer replacements, less waste and more wear.