Fi is the heart of the brand. The creative spark. The chaos in the best way. Born and raised in the North East, she brings that honest, straight-talking warmth and a sense of fun into everything we do. With three boys of her own, she’s lived the reality of life with little ones. The night feeds. The outfit changes on the floor. The poppers that make you swear under your breath. She’s got a good eye, a strong instinct for what works and she brings the humour, personality and everyday practicality that Little’n is built on. She’s the reason our pieces are genuinely wearable and why they feel like something you’d actually reach for.

Max is the calm to all that chaos, but don’t be fooled, he brings plenty of fun too. Originally from Sweden, he’s the one who keeps things on track without ever making it feel too serious. With a background in business and branding and a love for clean, considered design, he brings the balance, the focus and the simplicity that holds it all together. He’s the details guy. The let’s make this make sense guy. The one who makes sure everything works while still making it a laugh along the way.

Together we’re the mix behind Little’n. Fi brings the creative chaos and the fun. Max brings the calm and the lagom. It works because it’s real. And it’s ours.