We’re live… and it still feels a bit surreal!
A year ago, Little’n was just an idea. A “what if” shared over drinks and a dream to build something together.
What if baby clothes didn’t have to be so fiddly?
What if they actually made life easier?
What if they looked good and felt amazing?
Fast-forward through a million messages, fabric samples, delays, reworks (and the occasional meltdown) and somehow…we’re here. Live and launched, with our first ever collection out in the world.
We didn’t rush it, even though we wanted to.
We tested, we tweaked, we made sure every detail felt right. We wore things ourselves (well, our babies did), did multiple photoshoots and waited - while also finding time to live a little and enjoy the ride.
But it was all worth it because this brand, and this collection, feels like us.
Little’n was built with one clear goal: to make babywear that is cool. And actually works.
No poppers. No faff. Just clever 2-way zips and designs that make changes quicker.
Just soft, simple, unisex pieces that feel great, wash well and last long enough to pass on.
We launched with three core pieces:
– The Grow – a zip-up, roll-around-in-it babygrow
– The Notty – our no-fuss nightie with a pull-up hem that makes changes easier
– The Blanket – no fancy name needed, just ridiculously soft, useful and goes with everything
All made from premium organic cotton.
All tested by real parents.
All designed to make the chaos a little calmer.
We’re proud of what we’ve created. It feels perfect to us but we know we’ll keep learning, evolving and growing as we go. It’s real, and it’s ours. And now, it’s yours too.
Thanks for being here at the start.
We honestly can’t wait to see your Little’ns in Little’n. 💛